About Us
AurumLX began its journey in 2016 with the opening of its first gold retail outlet in Mahsuri, Jitra. This marked the foundation of what would evolve into a trusted name in Malaysia’s gold industry. The expansion continued with a second branch in Mergong, further strengthening our physical retail presence in the northern region.
Who We Are
By 2021, we embraced digital transformation by developing our own e-commerce platform, in response to growing customer interest in online gold purchases. Concurrently, we became active in wholesale distribution, supplying gold to other retailers such as Emas Harga Lelong in Johor Bahru and Kedai Emas Musleem in Alor Setar.
In 2022, our focus shifted to consolidating internal systems and enhancing our digital infrastructure, leading to the launch of a hybrid operations branch in Simpang Kuala in 2023.
The year 2024 marked our entry into the corporate supply sector, becoming a trusted gold supplier to major organizations like KTMB.
In 2025, AurumLX was formally established under Aurum79 Sdn. Bhd., representing a strategic evolution into a modern, competitive, and Shariah-compliant corporate entity. With a solid foundation in both digital and physical operations, AurumLX is ready to scale nationally and regionally as a reputable gold brand.
AurumLX is built upon a deep understanding of customer trust and accessibility. We believe that owning gold should not be limited to the elite few but made available to all, powered by technology, education, and transparency. The brand is committed to delivering peace of mind through systems that are both secure and Shariah-compliant, while creating an inclusive platform for both new and experienced gold owners.
Vision
To be the leading Shariah-compliant gold solutions provider in Southeast Asia, offering secure, transparent, and innovative digital and physical gold ownership experiences.
Mission
Our mission is to empower all segments of society with access to secure, transparent, and Shariah-compliant gold ownership through digital innovation, financial education, and long-term trust.
Vision
To be the leading Shariah-compliant gold solutions provider in Southeast Asia, offering secure, transparent, and innovative digital and physical gold ownership experiences.
Core Values
- Integrity – We uphold strong moral and ethical principles in every transaction.
- Trust – We strive to earn and maintain customer confidence through consistency and transparency.
- Innovation – We embrace technology and creativity to enhance the gold ownership experience.
- Shariah-Compliance – We commit to operating in full accordance with Islamic principles.
Accessibility – We ensure that gold ownership is simple and inclusive for all segments of society.
How We Work
AurumLX operates on a hybrid model, integrating both physical retail presence and a robust digital platform to meet the evolving needs of our customers. Our systems are designed to ensure real-time access, secure transactions, and user-friendly experiences. We work closely with Shariah advisors and compliance teams to ensure that every process, from purchase to buyback, aligns with Islamic values while maintaining professional and operational excellence.
At AurumLX, we believe that gold is more than just a commodity — it is a symbol of security, legacy, and empowerment. Through our commitment to innovation, inclusivity, and Shariah-compliant practices, we strive to reshape how individuals and institutions interact with gold in the modern world.
Secure. Flexible. Timeless.
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